Thursday 7 January 2016

It's Just Lunch? It's just a rip-off.

Public Service Announcement: I am about to use this blog to have a protracted but hopefully amusing rant about It’s Just Lunch or IJL: an American dating agency now operating in the UK, in the hopes of saving other single people from wasting their time, money and energy like I did. . There is a little bit about writing, but not much. Feel free to give it a swerve. Also, all names have been changed to protect the innocent.

I needn’t tell you what a solitary life being a jobbing writer can be. All those weeks on end at your desk talking only to imaginary people while just about managing to maintain the very basic levels of personal hygiene. It’s bloody brilliant.

However, there are times when a writer’s mind turns to away from literary pursuits and on to matters of the heart (and groin). After months of writing about human interaction, I have been known to feel the need for a little human interaction myself. But, after a self-imposed writing exile, it’s a bit like when they introduce a new penguin to the penguin enclosure at the zoo. It takes a little while for the other penguins to get used to my strange smell and share their fish, Or something. And so, over the years, I have found the whole dating/finding a significant other a little bit problematic. It’s not that I mind being single but at my age you do begin to wonder whether you are ever going to see another person’s genitals ever again. By the time you’ve thrown your third pack of expired condoms away, you start to panic. I mean, the safest sex is no sex but I’m not that risk-averse.

In these moments of panic I usually resolve to take the bull by the horns. In all honesty, that usually means updating my Guardian Soulmates profile or re-joining OK Cupid again. I do it with hope in my heart and a fire in my loins, but after the third month of fending off blokes who want to talk about their ex-wives I begin to lose hope. Maybe I’m not very good at dating. Maybe I’m too picky, too desperate, too political, too flippant, and too gobby; but a penguin can’t change her feathers. And so, usually around the fourth crappy date I give it up as a bad job, delete my profile and put my romantic future back into the lap of the gods. The thing is, whilst I’ve written plenty of meet-cutes, I’ve yet to have one.

About 8 years ago, during one of my flurries of romantic desperation, I joined a dating agency called It’s Just Lunch. They were an American company but they’d set up an office (sold a franchise as it turned out) in Leeds. The company supposedly does what it says on the tin. They arrange a lunch date for you with a suitable match. IJL book the table; make sure the restaurant know you are on a blind date and that you are treated well. At the end of the date, if you are interested in each other you are supposed to exchange business cards and arrange a second date. If there hasn’t been a spark, then you are supposed to speak your personal and highly-trained ‘dating director’ who will use your feedback to find you your next and better match.

Well, that’s how it is supposed to work in theory.

So, for £200 IJL promised that Helen, my dating director would find me three handpicked men to meet my exacting standards.  I now realise that Helen had probably just bought the IJL franchise after seeing an ad online. I also suspect she had no experience whatsoever.

Still, there I was in her posh new office telling her what I looked for in a man apart from a pulse. I told her that I wasn’t comfortable with massive age-gaps; five years either side of my own age seemed reasonable. Someone employed but they didn’t need to be rich. Someone with left-leaning politics, perhaps with an interest in the arts and popular culture. Looks? Well, perhaps someone a little taller than me but being no oil painting myself, I wasn’t setting the bar too high. After all, beauty is in the eye of the beholder.

And so I went on my first date with Rafiq. We were supposed to be meeting for lunch, but he arrived straight from having had a burger, so he didn’t want to eat. As a self-identifying fat girl, I was too self-conscious to eat in front of him. So, just a drink? He didn’t drink. He also didn’t talk about politics (with women). He didn’t go to the theatre or read novels or watch TV much. He did, however, still live with his parents and his Nan. And that was because he was about 12 years my junior.

Two days later, Helen, my Dating Director rang for the feedback session. She was like Cilla Black on Blind Date, convinced that she’d be buying a wedding hat before long. I quickly disabused her of that notion. She promised that she would use my feedback to find me a true Prince Charming and she would be in touch.

The next time I heard from her was when a cheque and a note scribbled on a compliment slip arrived in the post. Instead of Prince Charming I received a partial refund. Apparently there was not a bloke in the whole of Leeds that met my criteria. Or maybe I didn’t meet theirs? It’s not a great boost to the ego to be told by someone who claims to be a great matchmaker that there is no-one out there for you. To be honest, it sort of confirms your deepest, darkest fears about yourself. I can’t remember what I spent the refund on. I hope it was something nice.

Eight years or so later, I had all but forgotten about It’s Just Lunch. However, they had not forgotten about me. I was on a train to Manchester when they first tried to call me. I hate sales calls at the best of time, but someone trying to give you the hard sell when you’re saying “Look, I’m going into a tunnel now. There really is no point… Hello? Hello? Oh fuck”. The woman was also calling from Florida, which didn’t improve the standard of communication. When she called back after the third tunnel I didn’t answer.

But the woman from Florida was persistent. Over the next couple of weeks she rang me repeatedly until finally she caught me on a Friday night; the start of another weekend where I had nothing to do and no-one to do it with. So, when she assured me that IJL was now a more streamlined business I listened. My ears may have pricked up when she told me of their fantastic success rate, customer satisfaction and great risk-free introductory offer. They were offering me 12 dates in 18 months or I would get my money back. However, she assured me that I wouldn’t need 12 dates. Their personalised, pinpoint-accurate matchmaking service would probably find me the man of my wildest dreams within three dates.

Yes! I know it was utter bullshit now. Of course I do. But at the time, I so desperately wanted it to be the truth that I gave her my credit card number. And signed a contract. I want to be completely frank in this account of events, but I can’t bring myself to tell you what I paid to re-join It’s Just Lunch. I’m too ashamed.

I was a bit annoyed that my first date was in London, but Nicky my new Dating Director asked me how far was too far to travel for the love of your life. Hard to argue against that one. Over the years, my wish list for a potential mate had not really changed. So, whilst my lunch with James at a very expensive hotel restaurant (£20 for a tiny salad!) was very pleasant, he wasn’t a good match for me. I wasn’t for him. He was a corporate lawyer in his fifties with a public-school education and was clearly looking for the same. Still, he was very polite and spent the requisite hour chatting with me over lettuce that must have been picked by vestal virgins from the Elysium fields to justify the price.

You can take the girl out of Yorkshire…

In amongst the dull small talk, James said something that should have rung an alarm for me. He told me he had done a little digging into IJL and whilst they claimed to have offices in London, Leeds and Dublin, he was pretty sure that everything was run from the call centre in Florida. His first IJL date had been with a woman from London. IJL had booked them a restaurant table in Wimbledon. However, when they met they realised that they were both from North London and had both spent over an hour travelling to the restaurant when they could have met somewhere local. James commented that IJL’s lack of local knowledge could be a bit of an issue. He was right.

When I gave my feedback on my date with James, I mentioned that I would prefer to date someone a little more local. Not just in Leeds, but perhaps in Manchester, York or Newcastle. Of course, to Florida-based Nicky these place names meant absolutely nothing. I tried to explain that it took me about three hours to get from my front door to a restaurant in Central London, not to mention the cost of train tickets or an overnight hotel stay if it was an evening date. Nicky tried to give me the whole ‘no distance too far to travel for true love’ bullshit again. I told her it wasn’t just about the distance and money, it was also the time out of my working day. I asked again, weren’t there any men in the North? Nicky told me they would look for someone nearer to home, but in the interim I would have to keep travelling to London. We came to an agreement that I would let her know when I would be in London and she would find me a date for that night.

About five months later, she finally managed to do that. I was down in London for a friend’s birthday party, so Nicky set me up with David for a Sunday Lunch date at a restaurant in Covent Garden. A restaurant that it turned out was actually closed on Sundays. So, I ended up standing outside for 30 minutes smiling at random strangers hoping that they might be David (IJL dates are blind dates, remember).

And one of them might have been. He might have caught sight of me and thought ‘fuck that’. I don’t know. Because Nicky could not give me explanation for how she had managed to book a table at a closed restaurant or why David hadn’t bothered to turn up. She could barely apologise for the humiliation or inconvenience. Indeed she seemed quite hurt that I was holding her responsible. She assured me that she would find out what happened to David.

Two months later and I hadn’t heard a thing. I sent an email asking for my money back. That seemingly got someone’s attention. Suddenly I had a new Dating Director; Tom. He assured me that my non-date was an aberration not to be repeated. I told him that getting stood up was one thing, but getting stood up 250 miles from home was quite another. He said he understood, but told me that most of the men they had available were in London and I would either have to accept the dates offered or forfeit my money.

I should have told him to fuck off right there and then. But, as I said, it was a shameful amount of money and I wasn’t prepared to spunk it on one dull lunch and a no-show. I told him to recommence the search for Mr Holdsworth.

I didn’t hear anything for another three months. In that time it appeared that Tom had moved on and I had my third dating director; Anita. She also assured me that the mistakes of the past would not be repeated and told me how she was committed to finding me happiness come hell or high water.

However, she had something delicate to discuss with me. She noticed that I had said I wasn’t interested in men who were more than five years older or younger than me. I replied that I thought it was a decent window. She wondered if she might be frank with me. What I needed to understand was that men just are not interested in women who are the same age or older than them. In her experience, men were really only interested in women who were at least 10 years younger. So, if perhaps if I could be a bit more flexible… I pointed out that a company who had promised me a perfect, tailor-made match shouldn’t really ask for flexibility or compromise. And, more importantly, did they ask the men to be flexible when it came to the age of their matches? Apparently not.

So, six months after my non-date with David, Anita sent me on my next date with Brian. At least this time the restaurant, an expensive West End steakhouse, was open. It was also busy. So, me sitting at a table nursing a glass of wine and not ordering any food did not go down very well. After an hour, I gave in and ordered an overpriced steak and chips. The ladies on the table next to me realised that I had been stood up and gave me their carafe of red wine. It was an okay steak.

Anita was apparently absolutely horrified that I had been let down. Still, perhaps Brian was dead in a ditch or had been kidnapped by ISIS. She promised to get to the bottom of it. She never did. Instead, she arranged another date with someone called Robert for the first week in January. This time she didn’t call to discuss a time or whether Robert met my criteria. She just emailed me the restaurant reservation just before Christmas. I emailed back asking for some details. She did not respond. However, I was not prepared to treat Robert in the way I had been treated by previous dates. So, I booked a train and hotel room and made my way down to London.

At least this time Anita did actually call to tell me that my date had backed out. However, I was already in London by that time having travelled on a non-refundable ticket and booked a non-refundable room. It had cost me another £200 to be stood for a third time.

Not a complete bust. At short notice I was able to spend the evening eating pretty decent tapas with one of my oldest, bestest friends – Sisters before misters.

Still, when I got back to my unnecessary hotel room (which had no kettle, surely illegal in the UK) I did what I should have done the first time I was stood up. I wrote to IJL to tell them to keep their fucking money and to never get in touch with me again. In the space of 18 months that shitty company has cost me fortune, wasted my time and sapped what little dating confidence I actually had. Last night I was left feeling hurt, angry and utterly stupid. So, I am doing the one thing that I know I’m good at; I’m writing about it,

And if it stops someone else handing over their hard-earned cash and their fragile hearts to this set of utter fucking con artistes, then that’s all to the good. I suspect their true business plan is similar to a gym. They sign you up promising that you’ll have a personal trainer who will design a personal fitness regime and motivate you to feel the burn until you’re thin and fabulous. In reality they just take your joining fee, show you how the treadmills work and then forget about you.

So, my love life is back in the lap of the Gods. Maybe that meet-cute is just around the corner?


  1. Jesus, they sound like an awful company with no compassion or professionalism. I'm glad you shared he story!

    Holly ∣ Closingwinter

  2. If you can face it, Lisa, it would be great if you shamed them publically. The Guardian Money section publishes this sort of thing and here they have a ready written article. Would I go public if I was you? Hmmm, I don't know. I had a horrible experience with Drawing Down the Moon about 20 years ago and I never shared it. But I do think dating agencies and Soul Mates were not talked about then. If it's any help, I was pretty much single for a good 20 years with a few non-starters to sap the confidence. And then I met Edward on SoulMates. We were both 49 and he didn't want someone younger or slimmer. I know there are more Edwards out there but it's a bugger to find them. Friends promised me I would but I didn't believe them. You will find him. Believe me, you will.

  3. Must be a sitcom in this Lisa? Might get your money back that way?! As a man, I can say with full authority that we're all shallow, useless, wasters and don't deserve such a brilliant person.

  4. Don't know what to write that doesn't express my horror of this situation. I feel like these people should be strung up! You have my utter sympathies Lisa! And I agree whole heartedly with Mark Catley's comments above.

  5. Hey Lisa it's me - Bennett - I don't know how to work the identification thing even though seemingly I have a profile. "I wasn’t prepared to spunk it on one dull lunch and a no-show." made coffee come down my nose but the rest is utterly appalling. Chin up, tits out.

  6. Oh look! It did it without me.

  7. What an absolute bunch of flatulent dickwhistles. (Both the agency, and the people not turning up)

    Hope you turn the corner and find The One. :-)


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